Why would I ever want to join a coffee club?
by Matt
(Brooklyn, NY)
QUESTION:
I don’t get it. I keep coming across new coffee companies that are pitching a subscription-based coffee club.
You've featured some of these on this site too.
They want me to sign up for one or two bags of coffee, once or twice a month.
Sounds like a fun idea... but here’s my big, fat problem with the whole idea.
I don’t use a fixed amount of coffee each week or each month. What if I’m away for a few days? What if I have guests over?
With a subscription I’ll either end up with extra coffee left over, or not enough.
The chances of having the exact right amount of coffee each month is about ZERO!
Next... a lot of these subscription services don’t let you choose just one, favorite coffee to order. Instead, they get to choose what they send you. At least, that’s how it seems to me.
So really... why would I do that? Or am I missing something?
Matt
ANSWER:
Matt, hi
I used to think the same. Until I realized that maybe a coffee subscription isn’t about being your main source of coffee.
The way I see it, you keep buying your regular coffee from your local supermarket or coffee shop.
What the coffee club does is introduce you to new and different coffees. It’s a way to get a little more adventurous with your coffee drinking.
And maybe you’ll discover a new “favorite” coffee.
For example, maybe you’ve been drinking coffee from Colombia or Kenya, for years. Then your coffee club introduces you to Sumatran coffee... and it blows you away.
So now you’re going to start buying Sumatran beans as your basic, go-to coffee.
Until your club introduces you to something new... once again.
That’s how I see it, anyway.
Best wishes,
Nick
